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“UMAMI- THE HIDDEN FIFTH FLAVOR”

FOR IMMEDIATE RELEASE:

 

DISCOVER THE POWER OF UMAMI- THE HIDDEN “FIFTH FLAVOR”- THE JRO UMAMI PAVILION  AT THE 2015 INTERNATIONAL RESTAURANT & FOODSERVICE SHOW OF NEW YORK

New York, NY – February 19, 2015 – The International Restaurant & Foodservice Show of New York is pleased to announce that for the 9th consecutive year, the JRO (the Organization to Promote Japanese Restaurants Abroad) will host the Umami Pavilion on the tradeshow floor scheduled for March 8-10, 2015 at the Jacob Javits Convention Center.
The exhibitors within the Umami Pavilion will introduce eight new sections this year: Japanese Rice, Sake, Wagu, Umami, Ramen, Soba, Japanese Green Tea, and Sweets; all essential Japanese ingredients.  The JRO Umami Pavilion has a mission to enlighten the industry about Umami, the essence of Japanese cuisine that is becoming well known by chefs as an ingredient to develop flavor.
Generally understood as a savory flavor, Umami has been recognized is Japan for thousands of years, but is a relatively new concept in the United States.  It is the flavor that characterizes Japanese and other Asian cuisine.  Umami has had increasing influence in current taste preferences because of the growing interest in Umami-packed ingredients, such as miso, soy sauce, and konbu.
The JRO Umami Pavilion will host cooking demonstrations for three days to show “Wagu”, “Ramen”, how to make the best rice, and how to enhance the Umami flavor in dishes. There will also be discussions on Japanese condiments and the science of the flavor. To participate in the Umami Recipe Contest, download the Recipe Contest form. Completed applications should be emailed to foodshow@azix.net.

JRO is proud to announce that UNESCO added traditional Japanese cuisine, or “Washoku,”on to its Intangible Cultural Heritage list. JRO has continued to support Japanese restaurants over seas to convey to the world the appeal of Japanese food and culture. Visit the JRO Umami Japan Pavilion to gain exclusive insight in to one of Japan’s culinary successes.  to learn more, click here. Also, Like us on Facebook at https://www.facebook.com/ JROJapan.
About The 22nd Annual International Restaurant & Foodservice Show of New York
This leading trade show and conference will bring together thousands of foodservice, restaurant and hospitality professionals from New York State,  and will feature more than 500 leading vendors, accompanying the Ferdinand Metz Foodservice Forum education sessions and buzz building special events.  This is the only event in New York exclusively serving the restaurant and foodservice industry, sponsored by the New York State Restaurant Association (NYSRA) and produced by Urban Expositions. The show will be held at the Jacob K. Javits Convention Center in New York City, Sunday, March 8 through Tuesday, March 10, 2015. To learn more, visit http://www. internationalrestaurantny.com.

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